Marketing and Community Outreach Intern

Work in an environment where each day provides new adventures and a chance to meet new people from around the country (and world) while fine-tuning your marketing skills. As an intern, you will have the opportunity to contribute to marketing strategies and campaigns, conduct in-house research and work one-on-one with the Director of Marketing and Communication, our Sales Manager, and Social Media Specialist. Wherever your future in marketing takes you, an internship with us will provide a baseline of knowledge for all facets of marketing and promotional strategies, consumer feedback, in-park guest relations, and community outreach. Key Duties and Responsibilities: Research, plan, and execute one marketing campaign under the direction of the Director of Marketing and Communication.

Follow up on marketing campaigns and prepare a presentation of the highlights based on key metrics. Participate regularly in brainstorming sessions to develop marketing campaigns. Work with the park’s social media specialist to help manage daily postings, guest engagement activities, and contests.

Help with the in-season social media video strategy. This may include interviewing team members, talking with park guests, or participating in a Facebook Live session. Learn how to respond to guest reviews on Trip Advisor, Facebook, and Google.

Conduct guest surveys. Reach out to potential guests at events and partner locations inviting them to the park. Serve as a handler for Sparkie (the NASCAR SpeedPark mascot) in the park, encouraging guest engagement and taking photos for the park’s social media accounts.

You would like this position if: you are dynamic and outgoing enjoy being a part of a team environment are passionate about delivering a great guest experience want to do promotions and marketing in the community enjoy interacting with guests in-person one-on-one or on the phone Want to learn to deliver on the NASCAR Speedpark brand in person want to research, plan and deliver a marketing campaign

NASCAR SpeedPark Smoky Mountains