Senior Director, Business Development

Charlotte, NC, US

NASCAR seeks a talented professional to join in the position of Senior Director, Business Development based in our Charlotte, NC office.
The Senior Director, Business Development is responsible for all aspects of business development, including; identifying appropriate categories, specific companies, and decision-makers; updating sales materials and sales databases; preparing presentations and specifically engaging sales efforts around new business opportunities.
Duties include, but are not limited to:
Developing new sales leads and actively prospect daily.
Working with NASCAR, NASCAR Digital Media, race teams, tracks, media partners, and other stakeholders on revenue development strategies.
Work with NASCAR departments to create additional revenue strategies and opportunities.
Providing in-depth research on potential industry partners.
Developing sales proposals & collateral for potential sponsors.
Working on internal sports industry databases to track sponsors in competitor leagues.
Providing targeted sales lead sheets with key contacts & company information.
Identifying and working to solidify potential sponsors and business opportunities.
Engage in exceptional client and internal communication and follow-up to provide a positive end-to-end client experience.
Act as the primary liaison with internal teams and external industry partners to develop and monetize unique cross-functional revenue opportunities.
Participating in new business meetings to learn how to position NASCAR to potential prospects.
Working with NASCAR analytics and insights department to develop custom research for prospects.
Regularly coordinating sales efforts with senior members of multiple industry stakeholders.
Approximate travel 50%, including weekends.
Qualifications include the following:
Bachelor’s degree from four-year college or university; or eight (8) to ten (10) years of experience in Sponsorship Sales, Sports Industry, Media Sales; or equivalent combination of education and experience. Demonstrated ability to create new and to maintain existing C-suite relationships.
Apply Now:
Learn more about this role and our team by applying for consideration at
We are a company unlike any other in the world. At NASCAR you will find a community of diverse individuals focused on our history and heritage, but with an eye toward the future. We want you to bring your experience, skills, and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. The key to our success is our employees and we offer highly competitive salaries, benefits second to none, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best-qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.
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